Ran Xu's Deconstruction

Press Release:

Starbucks Celebrates Mother’s Day with a Buy One Get One Teavana® Oprah Chai Tea Latte

http://www.businesswire.com/news/home/20140510005001/en/Starbucks-Celebrates-Mother%E2%80%99s-Day-Buy-Teavana%C2%AE-Oprah#.U5P-u_m9nrU

Summary:

The press release is very reader-friendly: clearly structured into sections of what-when-where. The highlights are that it includes an anchor text hyperlinked to a YouTube video about Mother's Day celebration with Oprah Chai Tea; it also concludes with a link to Starbucks' newsroom where reporters can find relevant high-res images and Brolls. 

The only downside I would say, is that, the timing is not optimal. The press release was out on May. 10, only a day before Mother's Day, which is also the only day the promotion is available. I would prefer to blast the news 3-5 days ahead of time to give media outlets more time to digest and reproduce the announcements, since Mother's Day is such a major promotion opportunity and a lot of marketers would line up to get the press' attention.