Monday, June 9, 2014

Ian Gu News Release Deconstruction

Newsweek Ranks Adobe World’s Greenest IT Company

Adobe has been ranked top as one of the greenest corporate in the Newsweek Green Rankings among the IT industry, in the U.S., and even worldwide. This news release attempts to delivery the message that Adobe cares about the environment as well as its employees. In other words, the corporate positions itself as a social responsible. It integrates quite some data to make it sound. However, the structure underplays Adobe, but focuses too much on Newsweek rankings. Also, the content could have been crafted in a more interesting way to deliver the message.

- Ian

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