Summary: In May
2014, SodaStream launched a
month-long Facebook sweepstakes and campaign, “MOMPOWERMENT” for an all-expense
paid trip for four to New York City to see the Rachael Ray Show. Moms were
encouraged to go to SodaStream’s Facebook page and either vote for themselves
or another mom to win the grand prize. To qualify, moms were required to upload
a picture and a brief essay about the power and privilege of the motherhood
experience, which SodaStream calls the “MOMPOWERMENT Moment.” Two winners will
be chosen by a panel of judges today, June 9, 2014. This campaign is designed
to reward moms for all her sacrifice in giving her family the very best.
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