Maggie (Jiangwen) Hui_press release summary

Taco Bell launches the new Spicy Chicken Cool Ranch Doritos Locos Taco (DLT) nationwide on May, 8. The product is the fourth offering within the DLT series, the brand’s most successful product platform. It is served in three styles for people with different calorie requirements. The product launch is the peak of Taco Bell’s social media campaign, which was initiated by a “snap-by-snap” live film announcing the new flavor on April 13. Taco Bell will continue the campaign with 24 animated GIFs on Tumblr, which is followed by the internet first scavenger hunt to offer consumers with product related treats.

Article Link: http://www.businesswire.com/news/pecom/20140508006033/en