The overarching messages of this press release are: 1) McDonald’s decides to change its iconic red French fry packaging with new designs to celebrate the 2014 FIFA World Cup in Brazil. 2) Purchasing the new packaging French fries allows customers to “unlock” the new Augmented Reality (AR) app: “McDonald’s GOL," and they can begin to play as soon as they have their fry box in-hand.
In terms of content, this press release is very informative and organized. Particularly, it has a solid multimedia content, which could easily draw journalists' attention. McDonald's had chose the best time to deliver its message as well. The company intends to keep up with the trend by linking the new packaging with the new AR app to provide the customers with a real-time digital experience. Giving the fact that the World Cup is an international event, this strategy will not only increase its brand engagement but also its global awareness.
No comments:
Post a Comment