Farida's News Release Deconstruct: Demi Lovato Signs on with SKECHERS for Global Campaign

http://www.businesswire.com/news/home/20140721005296/en/Demi-Lovato-Signs-SKECHERS-Global-Campaign#.U81tQo1dXys

Pop recording artist Demi Lovato just signed on as the latest spokesperson for Sketchers’ global marketing and social media campaigns through 2016. She is set to appear in a new Sketcher’s television commercial and print ad campaign. 

However, much is left to wonder as to specifically why Demi (of all of today's pop stars) was selected as the spokesperson and what personal ties does she really have to the brand to make it genuine? Also, there could be more multimedia-based allusions to past successful campaigns enacted by Sketchers (i.e. Britney Spears' print ads from the early 2000's) as well as links to their social media and website.