Tuesday, July 8, 2014

Deconstruct: AMAZONIA Beverages-Group 3

http://pitchengine.com/pitches/8e1ae32b-1de1-40d9-9625-81978a395c0a

AMAZONIA Beverages is providing those concrete jungle individuals with life changing, enriching coconut waters and fruity tea beverages created from the pure water reservoirs in Brazil. The press release sent on July 8, 2014, highlights the success AMAZONIA has had in New York City, New York, through their ability to attract both health freaks in their #UrbanJungle workout campaign and nightclub goers in their #SunsetSaturdays party campaign. Their partnership with Supermodel, Adriana Lima increases their visibility in America, and is a smart move considering the supermodel beauty hails from Brazil. The press release certainly targets individuals over the age of 21, especially fitness junkies and club goers.

Logan Moore

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