URL: http://www.prnewswire.com/news-releases/cimorelli-and-hasbro-inc-present-what-i-do-new-brand-anthem-for-dohvinci-art-and-design-kits-261966561.html
Hasbro, Inc lacked to describe why they partnered with the hit YouTube girl group, Cimorelli, in order to create a song for their new Play-Doh design set. I think the video in the press release is a great feature, but the document would've benefited from pictures of the product and a more detailed description of what it does and how it is different. This could've been a great opportunity to sell the benefits of the product and tie it in with how the song theme and band relate to its launch.
No comments:
Post a Comment