Thursday, June 5, 2014

JR Ramsey News Release Deconstruction

URL: mwne.ws/1p8zUXs



Summary: This news release crafted by the online poker site TurboPoker resembles a script for an infomercial more so than a news story pitch. In an attempt to garner free advertising and thus increase their site's user base, TurboPoker created this document that lacks any semblance of an overarching message and merely features a laundry list of reasons why they believe that their site's services are awesome. Utilizing heavy advertorial rhetoric, its greatest barrier for amplification will be its ability to be picked up by any self-respecting journalist.

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