Rainbow Runbo Chen_Oreo Social Media Activities Deconstruct

Oreo has always been cited as one of the best brands on social media due to its creative use of the medium and authentic approach to content production. They are always looking for new ways to have fun through social channels.

Oreo was an important mover in leveraging Vine to create snack-sized video content for fans in social media, and quickly emerged as a leader on the platform by amplifying fan experience across Twitter, YouTube and Instagram.

Examples for discussion:

YouTube (Wonderfilled): http://www.oreo.com/wonderfilled

Twitter: https://twitter.com/oreo

Instagram: http://instagram.com/oreo 
Instagram (Cookie VS Creme) : http://www.wk.com/campaign/cookie_vs_creme 

Vine (Snackhacks): https://vine.co/search/oreosnackhacks