Digital Media Deconstruction_New Balance_Ian Junwei Gu

New Balance (NB) positions its products as the “perfect blend of function and fashion”, and it has established its brand accounts on various platforms, including Twitter, Instagram, Youtube and Pinterest. As the brand differentiates its products as functional and stylish footwear, it attempts to create more lifestyle relevant content on social media. The content strategy is good overall, but the actual content fails to stimulate the interactivity with target consumers. From this point, New Balance could have a better performance if it can do more than only publishing content on social media.

Here are the links to its social media accounts:

Twitter - https://twitter.com/newbalance

Instagram - http://instagram.com/newbalance

Pinterest - http://www.pinterest.com/newbalance/

Youtube - https://www.youtube.com/user/newbalance