This news release I found was published by Volkswagen of America. Since there are only a few days away before the kick-off of 2014 FIFA World Cup, the automobile company decided to team up with the sport event and promote its new 2015 model of Golf GTI.
In the article, the company stated its focus on domestic's growing soccer fans and the developing hispanic market. Based on that, their tactics are bilingual famous soccer people and social media interactions.
Cited in a New York Times article, big companies are using the World Cup as an advertising platform like they did during Superbowl. We shall see the outcome when the game begins.
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