Link: Domino's Press release
Domino's created an ordering app for the ipad. In order to promote it, they are selecting one winner each week, from July 8-September 30, that will receive free pizza for an entire year. Everyone who orders through the app is automatically entered for a chance to win. The press release features informative aspects about the contest but lacks to visually attract attention or provide an urgent call to action. The press release would've benefited from integrating their social media campaign for the app, it is more appealing and attractive with copy like "winner, winner, pizza dinner!" and images of the actual app on an ipad.
Twitter: https://twitter.com/dominos
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