http://www.prnewswire.com/news-releases/perfect-presents-for-poppas-day-262180171.html
This is a press release from GreatGatherings.com entitled "Perfect Presents for Poppa's Day". Since Father's Day is next weekend and you would need to allow time for shipping from their site, the timing makes sense. And the release breaks out different stereotypical categories of dads to help you identify a product that fits your dad (Liquor Lover, Golf Lover, etc). Overall it is easy to read and understand, but there's nothing unique there that would really make this newsworthy. The company itself is not doing anything innovative and neither is the press release.
This is a press release from GreatGatherings.com entitled "Perfect Presents for Poppa's Day". Since Father's Day is next weekend and you would need to allow time for shipping from their site, the timing makes sense. And the release breaks out different stereotypical categories of dads to help you identify a product that fits your dad (Liquor Lover, Golf Lover, etc). Overall it is easy to read and understand, but there's nothing unique there that would really make this newsworthy. The company itself is not doing anything innovative and neither is the press release.
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