Blythe Jameson | News Release Deconstruct

On Friday, June 6, 2014, Volkswagen of America, Inc. announced the launch of a new communications and media campaign for the 2015 Golf GTI. The campaign, which kicks of Monday, June 9, features soccer personalities, television advertisements, videos, social media and integration with Xbox – and is targeted to Hispanic audiences, particularly soccer fans. Link to release: GOOOOOOOOOOOOOOOOOOOOL! Volkswagen Brings Golf GTI to Brazil http://www.marketwired.com/press-release/gooooooooooooool-volkswagen-brings-golf-gti-to-brazil-1918165.htm